1) Pumped/Hyped
2) Panic sales
That's all...

Will get some when it reaches $1 or so then hold.
By the way, i just downloaded the wallet.
Don't know where to start?
Check out these videos from this guy:
https://www.youtube.com/watch?v=xwsqK_Ifx_w <-----Wallet setup
https://www.youtube.com/watch?v=aHWXsUw7E3Y <------ Sending/Receiving IOTA
This won't get big until it becomes more "mainstream".
It's too complicated for now, for "ordinary people" so to speak...
When it becomes like Bitcoins/Coinbase etc... Watch it fly again!
Friend, the problem is that you already have this coin at such a price you will not find because it has passed the line of no return. For 1 dollar you will never see. Such a promising thing will never return to its former value.
An exception can be the critical and very destructive behavior of the command.