Why the hype? well.
The thing is that people that hold 1 bitcoin will get 1 bitcoin private (one bitcoin is priced at about 15k usd)
And on the other side people that hold 1 zclassic will also get 1 bitcoin private (one zclassic is about 30 usd)
It means that you will get 500 BTCP (Bitcoin private) for 1btc worth of zclassic. (Instead of 1 BTCP from 1 BTC)
This is why people really want to buy zlassic now, i think we should be expecting another 10x from here.
Privacy is all the hype, so a privacy coin bitcoin fork ofcourse makes people excited.
The price is now $38,96 this is the price for 1 BTCP now! So people this is super cheap! Another 5/10x times will happen.