Something tells me that if there was any scamming afoot, the hosting option would not be priced as it is. Perhaps electricity is more expensive there, but that just seems a bit high? Was figuring they would take a percentage of the coins mined, but the release reads like payment may be requested in USD? Just have to wait for more details and see I guess. After reading that portion of the update, I'm now seriously thinking about having my unit shipped.
In Europe you easily pay 0,30$ per 1000W/h. We use too much green energy here

0,3$*24h*30days = 216$ alone for energy per month.... :-/
So from my point of view pricing is ok
I know for a fact they were looking at green energy options as I was bugging them about it from the start as a means to improve Bitcoin's image with respect to energy wastage.
You can guarantee your unit will be looked after, serviced in case of failure promptly and kept cool with hosting. Northern Sweden ain't warm at any point of the year...