if i can't buy them, a lot of people can't. what's that mean then?
demand is high, we should raise the price.
Bingo. However, I'm OK with the reduced price given that it's a good balance between setting the prices too high (and giving purchasers a bad taste for bitcoin mining hardware) and leaving some left on the table. It's last gen hardware - it should go at a bit of a discount with new hardware due soon.
I agree with the main idea: if all the current buyers of USB miners right now, can break even in 3~6 months, at that time they would buy again, and even buy more, happily!! If you reach the point where nobody is going to break-even and they'll understand that in few months, even if they just mine "for the fun" they are not going to order more hardware. I prefer to keep prices reasonable, lose 10% short term, and have a huge community of satisfied customers in 6 months buying the next gen items with a happy smile.