There might be room for some price increase. However, I feel that forcing people to go through resellers will help to build out the distribution network, which will be good for the longer term health of the company. Dealing directly with small, retail customers is an unnecessary headache for friedcat.
+1
we don't have to raise the price, we just have to maximize profit.
Supply shortages means that we are failing to do that. So either we raise the price, or we increase supply.
That's not the same thing.
Increasing the supply also increases the difficulty, which lowers the profits of both buyers and AM itself.
It's a very delicate balance.
if supply runs out each time, surely an auction style purchase system would be the best way to maximise profits. highest bidder gets em.
+1