They got more than $20 million from investors, current market cap is $200 million, that's a lot for a pretty much useless ethereum token from a company without a functioning product.
Does this really fit the 'hidden gem' project?
Perhaps 'overhyped vaporware startup' is more suitable.

Not that many projects that have a way higher market cap have a working product yet. This project looks quite promising and if they deliver within the dates in their roadmap i think this project will explode.
Lots of 'overhyped vaporware startups' out there.

Even if they get successful, I'm really skeptical about real demand for their token, it is not necessary for their business to operate or for users to use it.
Only purpose is to raise money from investors.
There's no Paypalcoin or Bitpaycoin and they work just fine.