9-10 lif token will cost 1 ETH , so 1lif token 120$ is a very high price for a 10 million market cap coin and for a new ICO. 900-100lif token for 1 ETH will be a nice price , you and your team should think about it.
Although the number of tokens they offer in of itself doesn't make a difference, you're right in that people who aren't familiar with economics will perceive it as being "expensive" and may deter them from investing...
A high token prize might actually pose a problem when there will be trading on exchanges.
It could leave you with such a small amount that nobody buys it, or that's too small to be traded, which will render part of the currency useless and forever locked on an exchange.
A lower token prize doesn't really overcome this problem, but the part of the token that will be stuck in the exchange will be much less in value and would much less affect the financial position of that person and the availability of tokens.