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Will there be a way to add marketing/ads to videos?

IVEP will enable publishers to add interactive layers to their videos that will have all kinds of marketing capabilities. Publishers can make videos shoppable, customizable, and clickable, meaning that there are plenty of opportunities for an interactive marketing experience.

Ah,so you want to make adds less intrusive,so people dont have to use adblockers and similar stuff.

That is probably the point.

Yeah,and about the time someone do something about those annoying adds,they are getting more and more annoying.

I agree...it could make advertising much less aggressive and entice curiosity about certain products in a much more subtle and interesting way.