Well one part ti is a scam. They said that it will be possible to mine it through the cell phones, but that is not true.
Cell phones vulnerability is a good reason to not to do mining, but why they anounced that in the first place.
Is it possible that they didn't know that? It was a good marketing for sure.
I just cant stand this kind of jerk comenting on something without even knowing what they are talking about. Before making any comment please learn a bit about it first and stop making fun of yourself.
It is not actual mining, it is just simulation but getting paid. It is a nother form of airdrop. Its main purpose is getting blockchain to mass adoption, and I believe electroneum is among the first to do that.
So how hard is to do that? to airdrop coins to random people? Do they need months to make this achievement? All they did so far was copy/paste Monero code and even doing that they needed a month to figure it out how to properly paste it.