The cost to produce silicon is far lower for us than the competition. The reasons being; we have way much better perf/mm2 and W/perf. So, yes we will be able to sell chips at a more affordable price for the low end miner.
Do you have some insider information on KnC and/or HashFast? Do you know how big their dies are going to be? Or are you just assuming that because your design is so awesome there's
obviously no way your competition could be close

H/s/mm2 is a big deal, but at this point H/Joule isn't all that relevant at the moment, and
hopefully won't be for a while.