Have you ever watched a normal people use a computer? Have you ever tried to help someone who doesn't know anything about cryptography set up an email client to use PGP?
Yep - These are the same people who
can't won't learn to drive a manual gearbox'd car because its 'too hard'. People just don't want to learn or discover new things, or ways to do things better, so they suffer.
(I mean NO SHIT, you mean Gmail is free and just runs itself? Ok then imma use it! Obviously Google have nothing to gain from it....)