I think this is how most professional companies would've approached it as well as it announces it to all their customers at once, rather than telling one customer one thing and the next another.
Very true. But it's something they could put in their newsletter if the are certain they will ship mid Sept and clear all orders in 3 weeks. It would put customers minds at ease to know this.
They don't intend to clear all orders in three weeks. They indicated they would clear all orders by the end of October. Just thought I would help you out so early October you don't later claim they are keeping things from you.