Quote from: radiumsoup on September 04, 2013, 01:47:53 PM

Quote from: fuggedit on September 04, 2013, 09:12:53 AM

99% player odds doesn't sound good. Reduced House Edge 1%!! Does the trick magnificently from a consumer standpoint IMO... That was what drew me in initially from Satoshi Dice.

That's because SD had already framed the discussion in the "house edge" terms, and in your head, perhaps just subconsciously, you wanted to compare it with SD on their terms. For someone not already accustomed to SD's marketing, what version is demonstrably better at getting them to gamble more? Again, this is why I merely suggested an A/B test. Nothing sinister implied - I'm not identifying the 99% side as being better, I'm questioning the method used to come to the conclusion that 1% is better. The reason I brought it up is that since casinos generally put the larger number on their marketing materials, and they are in the business of convincing people that gambling is a good idea, they probably know what works to reel the largest number of people in. But I don't know how that translates into the world of bitcoinlandia, because the psychology of the players may be different. It may be true, it may not. I have no idea.

Self-reassured,Masculine, Cocksure,Sharp
Timid, Insecure, wispy, Round
These are the first three words I associated with the opposing statements proposed by you and I. I bet you can guess which ones are about which.... That's the power of connotation at work in its most potent. Slogan and marketing teams have an added history of crafted work resulting in thecreation of certain key buzz words that work like a charm in manipulating the into desire centers of the brain & stoke the viewers impulsiveness to critical highs, keeping them amplified at high levels. The buzz words essentially work in tandem as a key to the pleasure center of the brain. They do this by providing the visualization of those desires when these words are mentioned. Words and their placements have been honed for decades & constantly tinkered with by marketing masters.
Honestly, It has nothing to do with "framing [any] discussion," House edge is a colloqiual term around wayyy before bitcoin or satishidice for that matter. You are getting bogged down in the minutae intellectual side, thinking too much. It is more of an animalistic marketing, i.e. to the reptilian brain which is why that line you proposed is not meshing as well as the line I said. I am marketing towards the base instinct, impulsiveness when I pit those two phrases against each other. It sets the consumers mind into gear and gets the neurons firing and releasing dopamine towards a visualized big. Ypu mau think this is silly and made up, but there is an absolute science to this that is very well documented. As we have been conditioned by other marketing campaigns for our entire lives to identify these "key terms and phrases", they indulge our fantasies the same way the media stream-of-conscious caters to the same basest segments of our psyche. Now when you say "99% player odds" it sounds limp, weak, round.

Moreover, in a more concrete criticism, I do not know what "player odds refers to. It is vague, and if it remains vague to us here on this discussion, it will undoubtedly be an issue which the layperson either forgets or thinks of as unsure in of itself, thereby associating the brand, aka the site, with that quality in tandem, pairing them hand in hand. A slogan is oft underlooked as a psychological draw, yet it is always the most powerful connection a consumer retains with the brand. That is why the term" reduced player odds" is the sissy of the 2 it sounds feeble, uncertain, weak, round. " 1% Reduced House Edge" is strong and snappy, a sharp message which delivers the intended effect with no qualms, bravado. No worries that it has 1% contained. The attached numerical denotation is of no consequence, in fact the converse is true because the public sees that dreaded "99%" attached to a product, they immediately throw up their guard and see it as a shill-y advertising ploy because, well that's what it is... In the end it's all a matter of psychology, linguistics, habituation. Especially with a service as potent to an impulsive consumer, like gambling, when imminent disaster can oft await controlling the fear and supplying the excitement/power through words is like warming up a muscle before a marathon. Keeping a hold on these two commodities is the supreme pole position to a marketer. Just like having 4 aces in every hand of poker you play. Believe me it may seem like overkill but this is how businesses and brands are forged man. Bait for the buyer. This is how the men seperate from the boys in the marketing game.