Given the enormous time to market pressure I cant blame these guys for hoping for the best, but there is no other industry in the world where they expect to ship to consumers less than 2 weeks after receiving their first processed wafers. For the record, it took BFL like 6 months or so?
Wafers have to be cut in parts, tested and packaged (5 days or more). They have to customs/fly to sweden (3 days or more, if knc will not rent a charter plane). Then testing boards/software/production line update/packaging (5 days or more). Then shipping abroad (3 days or more).
They have 16 days in best scenario (if there will be 0 error/perfect work but in IT it is not possible).
That gives 1 october first delivery. It is very unlikely.