Quote from: dzkrb on March 07, 2018, 06:51:35 PM

I watched the presentation. I do not understand, what is the difference between your trading floor and Alibaba? There are also many sellers and buyers.

The SHOP Protocol supports many thousands of buyers and sellers at the same time, and scales to match the volume of other marketplaces like Alibaba. One of the differences, however, is that some key information is maintained securely on the blockchain. To start, this allows users to share certain private data with brands/advertisers in exchange for incentives like shopping discounts and cryptocurrency. This improves the irresponsible privacy model of other marketplaces, while creating value for shoppers and brands alike in a fair and transparent way. The use of a blockchain also allows other key supply chain data to be securely held while remaining accessible to involved parties. This ability to host a common source for shared data breaks down the barrier that can cause information imbalance in a business relationship. Having information be secure, immutable, yet open to all privileged parties, can reduce supply chain overhead costs and create efficiencies that were previously impossible. These efficiencies turn into profits for brands, and competitive prices for shoppers.