The above quotes simplify to this for me: BlackArrow has promised his Prospero ASIC pre-orders (completely paid by Oct sometime) will be 25% cheaper than the market price of currently-shipping non-pre-orders
Correction: 25% cheaper than the market price of the orders that are shipped in February 2014, not today.
So If you sell the Prosperos in Febuary for 100$ all pre-order customers, which would get 25% discount (75$), will get the difference btw. there paid prices and 75$ in Hashpower. And you garantued that you will be cheaper then all other market competitors for each timeframe ... for example if Bitmine delivers conicraft for 1 GH / 0.50 $ in February ... you will sell the prosperos for under 50$?
Sorry, I might have some difficulties to understand your ... pricing model ... as it hasn't been written anything of that on the webpage ...