Quote from: Lognak on March 19, 2018, 06:50:46 PM

Quote from: TheRedKing on March 19, 2018, 06:41:04 PM

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Quote from: SiFuTheMonk on March 19, 2018, 01:20:05 PM

What was the marketing budget for current? Just curious

They just needed Mark Cuban and that's all for marketing

In fact, I didn't see much advertising of Current in specialized media. I think they mainly used Mark Cuban as a promotion method.
Actually, they got some bounty campaigns here and in social medias as well which can be quite effective too and is often not considered in the marketing expenses, but it surely is.

Sure it is. It was the combination of a bunch of factors. Cubans name, activity on social media platforms, Dan's salesman abilities, a good product... With this competition, you can't rely on one thing.

I think it's also the combination of something that people kind of know and use (streaming, especially on popular platforms) and something new like blockchain and crypto.

It's great that we have blockchain connected with something that most people use like streaming. It could be a way to get blockchain more popular.