We believe, that this is the next step of cryptocurrency development: connection with real life. Therefore we believe, that there is nothing need to be done to make people to use their crypto for real products and services, it is what people want to do.
Blockchain technologies and its services, its products should go to daily lives, and activities of our society. It should make a dense in real human life. There are lots of people still think out crypto ecosystem is a virtual place which contains virtual currencies.
There are those kind of people who still thinks that crypto ecosystem is a virtual place and there are people of, so to speak, new generation, who believes that this is an old school already and next step is the connection of virtual world to real world

And you noticed that when the market is in a small stagnation, then the negative news is less? Everyone said that the bubble is bursting. The market collapsed but not enough to kill it at all. I think this market has experienced so many bans and falls that it's nothing to fear.