Middleware platforms have significant benefits. Some of the benefits include the concept that portability is important to software platforms. This is because it effectively manages memory allocation and relocation of data that may be needed within the value set of a supply chain within an e-commerce network.

It hence uses both the hardware and software that is already existing at a much greater efficiency level. Omnitude will they save e-commerce businesses much more money.

Ties in with the whole: efficiency v effectiveness...

https://www.handshake.com/blog/supply-chain-efficiency-vs-effectiveness/