Quote from: CJfromSA on April 09, 2018, 12:21:53 PM

Middleware platforms have significant benefits. Some of the benefits include the concept that portability is important to software platforms. This is because it effectively manages memory allocation and relocation of data that may be needed within the value set of a supply chain within an e-commerce network.

It hence uses both the hardware and software that is already existing at a much greater efficiency level. Omnitude will they save e-commerce businesses much more money.

Ties in with the whole: efficiency v effectiveness...

https://www.handshake.com/blog/supply-chain-efficiency-vs-effectiveness/

Middleware has shown to have had an impact on developer productivity. It makes it possible for developers to avoid repeatedly creating common services and queries from scratch. These may be available from various commercial vendors but with middleware components, they are able to use a standard specification so that it can be used across a variety of platforms.

Omnitudehas taken this into account and it is one of the reasons why they are platform should be successful so that it can store different types of data and conveyed along into others platforms in a very efficient manner.