Quote from: Eleke Leba on May 04, 2018, 08:43:08 AM

There isn't a direct answer to this question. However, ICO's have turned out to be a really interesting way for startups to raise funds for their project. It is important to be cautious when investing in any ICO, the risks are high and you want to be sure you are investing in the right project.

There are a few platforms that have emerged over the last few months promising to address the pain points experienced by crypto-investors and blockchain startups, one that stood out for me is Cofound.it, you can look them up here https://www.cofound.it. Cofound.it are helping startups grow and get funding by sparking a match between them and early adopters.

Cryptoinvestors
Though, as a crypto-investor, you might want to follow the judgement of an experienced team like Cofound.it, here are a few things to look out for when investing in blockchain startups;

1. Ingenuity & market application of the product
2. Experience of the team/advisors
3. Potential profitability of the startup [not the Cryptocurrency]

Startups
For startups looking to get adequate support to scale, amongst a host of offerings, here a few things Cofound.it offers;
1. Access to funding
2. Access to early adopters who are willing to try out your blockchain integrated product
3. Advisory and mentorship

Useful link for startups;
a. Criteria for application - http://bit.do/CFI_info
b. Application portal - http://bit.do/CFI_forum

It is up to the marketing team on how they promote their ICOs because for me I do believe that the marketing team has the most part of promoting every products and services like ICOs.
secondly, the crypto project must be a good one, I mean, those projects that are more important and more innovative over the other competitors.
also, the uniqueness and effectiveness will add good points to every projects or products.
That's how to attract investors to every ICOs.