Quote from: ApisCapital on May 05, 2018, 11:31:17 PM

Hello,

I am new to Bitcointalk but not crypto. One of the things that attracted me to it is the community. I wanted to ask some advice about a project we are launching. Apis Capital Management has been a professional money management firm (hedge fund) for several years and has successfully implemented an effective and consistent strategy. Without going into too much technical details up front (happy to with anyone who asks), we focus on trading volatility in the S&P 500 index and VIX futures. Over 28 months we have had great success and have returned 170%. That probably doesn't sound like much by crypto standards! But it is quite good in the professional money management industry, and the key is it's not susceptible to the wide volatility of crypto. Our back tested track record from 2009 onwards yields about 50-70% per year. That means if you invested $10,000 in 2009, you would have over $700,000 now. We believe that consistency is key, and our strategy has delivered that.

The reason why we are looking to tokenize is simple: to offer our strategy to investors who cannot afford to invest $250,000 (our current minimum), and who also want to be able to freely buy more and sell out of their investment at any time (typically hedge fun like ours have limited redemptions for normal investors every 12 months or so). Lastly, while our normal investors pay the typical fees of 2% per year plus 20% of their profits, the token investors would not pay any fees at all.

I have followed with great interest many projects here on Bitcointalk, from the top ones like EOS and Tron to the multitude of others such as Siacoin etc. In each case, it seems there is a huge community that is already excited about the concept before an ICO is launched. I know bounty programs help a lot with this, and we would of course do one as well. But more so, how can we get people interested in a Tokenized Fund, where rather than creating a product, we are simply offering an excellent investment for people to make money in a way that's not tied to crypto at all?

I appreciate any suggestions you may have. I know there are quite a few marketing managers out there, so referrals would be helpful as well. Depending on how this goes, I would be happy to provide details on our ICO, marketing budget etc

Thank you!

There are many ways you could build interest among the community but from your post, I believe you have done your market research and have a white paper that shows why your project is unique. I believe not every project should be tokenised unless neccessary

To build community you could introduce airdrops to your investors to encourage them to fund the project or you could create a bounty which will enable to hunters to spread your project.