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Now I've finally figured out what the stages mean: Max Hard Cap is a stretch goal with staged goals of 5, 10, 20 and 35 million

Now I'm just wondering why in the counter the amounts are given in ETH

They werent really hiding it hehe but could show it better, I think they show it in ethereum because its the value that really matters as they need the ethereum to make the project work they need the raised value to turn it into a working and prospering company

So the next milestone stage 1 is the 2000ETH and that would unlock to the second stage? How is the eth price treated? is it fixed during the sale?

they stages probably have no impact on the price, these are goals that they want to achieve
price is fixed at 1 ETH = 6000 HNY, Discount linearly drops to 0% on June 30. July 1st is the last day of the ICO

Since it is fixed to that value it would make sense. It seems eth in the right realm right now so If this is pulled out it would be great success. I think the only drawback if ETH falls back to lower than that value in HNY. We are all waiting for the SEC decision. At least we will be able to these ideas implemented.

Ethereum value has been on a stable condition for a while now and we may get to see some bullish period coming soon, about the SEC decision, it turns that is just a fake news been propagated to cause FUD courtesy of whales as there is no relevant information from SEC or on their website

We see this alot, people trying to spread some rumours or dodgy news so they can buy the cheap coins in this bullish trend. Common tactic

I agree new investors are easy targets as they panic from news that most of the times is not true and they sell their coins for cheap then the whales buy it.

If price is fixed at 1 ETH = 6000 HNY then yesterday was good time to buy HNY tokens because ETH was around 700 USD. Now it's near to 800.

The HNY tokens are becoming more expensive. If you are interested in an investment, you should buy it quickly before ETH continues to rise

I am also expecting ETH price to go up from here. So now also good time to buy HNY tokens. Any low in ETH price will be always good opportunity.