I think your marketing is a little bit illogical actually.
This product is meant for ICO founders to help them write their whitepaper themselves, it's mentioned in the first paragraphs.
Most ICOs would just hire a writer to do that for them, no?
Why don't you market this product towards aspiring technical writers? That seems a whole lot more logical to me.
Also, I do think the price is a little bit on the high side, but maybe it's worth it.
True, project owners wont really bother themselves on creating their whitepaper yet there are lots of writers in the market to choose from which they can simply hire someone if they like too and same as you said this would be more logical if these things would really be applied into writers itself which this would really beneficial on their part.Price was just enough in my view.