Quote from: hiphoptrail on May 13, 2018, 09:52:31 AM

The Power of Repositioning

https://www.reddit.com/r/komodoplatform/comments/8ivy26/marketing_the_power_of_repositioning/

It is not enough to define what we have; we will also have to explain what is the problem we seek to fix.

-snip-

What is 'positioning'?
It means how people conceive something in their head. Like on the example above, people generally thought all vodka they bought came from Russia. The one brand that genuinely had Russian vodka had to first destroy the image in the minds of the consumers that had made them believe all Vodka is Russian vodka.

Here's a simple definition I found:

A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer.

Case of Komodo
While keeping in mind the point of my last post about Komodo not being a platform; we could seek to reposition the problems of platform's in general and then go ahead and explain how Komodo fixes these commonly known issues.

Most blockchain projects today develop on top of public platforms that cause many undesired consequences:
Stagnant development
Platform lock-downs
Scalability challenges
With Komodo, you don't have to compromise. Get the same benefits any other platform provides while hosting your infrastructure.

or perhaps we could boil it down to:

On Komodo we share technology - not infrastructure.
What do you think?
We are in the middle of a re-brand process, and we would love to hear your ideas. I would like to launch the Komodo 2.0 with a bang that addresses these core problems our projects addresses.

P.S. the rebrand is not purely about marketing fluff, we are trying to get at the bottom of it what we have to offer, and how we effectively communicate that. Once we have things crystal clear, we can better prioritise what we do and shoot for the stars.

It's a funny thing, but I do believe the world will give you everything you want - you will have to know exactly what it is and take it.

This is excellent. We should all brainstorm on this concept.

Problem Bitcoin is slow and doesnt scale
Solution kmd is fast and scales

Problem Bitcoin fees are expensive
Solution kmd is cheap

Problem Bitcoin not private
Solution kmd is private

Problem bitcoin offers less
Solution kmd offers more, you deserve more from your blockchain experience
Why get less from your block chain experience when you can get more?

Problem if you build a city you don't construct every building on top of each other. placing building after building on top can cause structural issues
Solution build next to each other like a normal city, build community not structural issues.

Problem, bitcoin is old and hard to use
Solution kmd is new and easy to use

Problem bitcoin is limited, cant do it
Solution kmd can do that. We can do that! The blockchain with it.

Problem bitcoin has no kitties
Solution kmd has more kitties per transaction than...

-off the top of my head-

Maybe simple nicknames could help especially if they sound similar to already marketed products. k-chain instead of kmd. Or K-chains to describe the unlimited chains you create. Kmart, k street, special k, k cups

Slogans -Blockchain in a box.
Blockchain out of the box
Blockchain un-chained
A blockchain made for the people
A blockchain for you and I
Blockchains made simple
Blockchain city

-most important - stoking community support, people want to join the winning team
I also want to add that we should engage as many people as possible to help with marketing accross all social platofrms. Restart sig campaigns, create contests for the best video, and or tweet, and or instagram post, and or facebook post. Let people earn or chance to earn a little bit while blasting the message accross all social platforms.

All of us in the outter rings of the komodo community can do simple things. Help us celebrate the successes of this ~~platform~~ blockchain city. We should be having a virtual party about completing the first 100,000 swaps. A virtual party for the upcoming smart contracts. A virtual party to celebrste the beginings of the dico.

Ill even put my money where my mouth is and donate 100 kmd for community celebrations/ social media marketing blasts/games

Edit. Dare I say it

"Make Crypto Great Again"