as they say here, they need to offer new things, there are already several competitors in the field of marketplace with cryptos, the good thing is that it is already a solid company with support and good partners
Then, it is more advantage to them because they have a good partners which will help them in terms of advertising their project. Also, I am sure that the team will do more strategy to pushed their platform to be more popular here in this forum and also in some social media sites.
True, with the new partnership the project will near to the top. The new partner will surely help Ubcoin to win the race. Wht Ubcoin achieves will also their achievements. Hope this new partnership will result to a fruitful outcome.