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In what way "Xbrick" name relevant to its purpose, since it was an exchange? Does Xbrick will similar to building of blocks? I don't think it is an ideal question but most of the time, we need to know what are the significance of a certain project. If I will buy XBC (Native Coin of Xbrick), what are the benefits that I will get?

It's not all about the name of the token or the project but the services and the vision it wants to achieve in the cryptocurrency world.
Just remember the saying "Don't judge the book by its cover". The only thing matters are what this project trying to achieve.

what ever happen to the project even they have successful ICO,
what important is to gather more users to be on their platform.
this is very important as this will be the foundation of their volume.
can we use XBC as a transfer fee? like BNB to get 50% discount.

i think that the ICO of the xbrick project will be successful to their launching soon, because of their platform on which we can now know when is the right time for exchanging and trading.

Gathering more users should be a priority for an exchange platform, since they earn from trading fees and withdrawal fees. They should develop a good marketing strategy to encourage more users to trade in their platform. I think the launch of the XBrick coin will be successful since they already have users trading now and they ware future investors of the coin because they would want to avail the perks of using it.

In any case, if they are able to deliver their promises on the whitepaper and actually provide the best service at the best price, they would definitely be the first choice when it comes to exchange platforms. I think they should also hire a brand manager to manage and improve the brand name.

Brand manager? A brand name is established through time and cryptocurrency is a very fast paced industry. There is also a stiff competition with regards to the many exchanges, there are those who are loyal to the older exchanges as well as so many new exchanges developing all around. For them to establish their brand name, they should be something unique, different in a way that they would be one of the top choices if not the best.

They will find ways just like any other exchanges that offers 20% commission if you refer a friend. But I guess Xbrick really compete in the market and they are really establishing unique program just like UBbey box the cloud based stake to earn program you can earn while your away.