I think because of the airdrop there are much more people reached about the project. Hope there are not only airdrop catcher...
99% of the people joining all the airdrop are usually just interested in getting free cash, unfortunately. I don't believe are a very effective strategy.
Yes, most participants are just interested to get free coins with little effort. But at least it can bring a new people to be aware about the existence of this project which is good for cryptoflix future.
Look at it this way: why buy tokens that are distributed for free? Airdrop has its positive effects, but there are also negative effects. Free tokens are instantly sold by participants for a nothing, the apparent increase in the community to several thousand people is imaginary. A reliable community consists of people who are interested in the development of the project, who have invested something in the project.