Honestly, I feel that sometimes big companies are just exploiting the terms "cryptocurrencies" and "blockchain" too much. They are just using the terms as a marketing stunt and they are trying to ride the waves that was caused by Bitcoins so they can promote their products. Usually though, they don't really have any features making full use of the technologies. I haven't really seen a company use blockchain in a very practical manner.
Yes There needs to be real action and action that really utilizes blockchain technology appropriately. do not let them all just say about blockchain. Application of blockchain technology must be maximized so that the device has advantages over others. Until now I also have not seen any company acting on this issue, most of them only take advantage of the state of crypto. Utilization of a real nature is still fairly modest and not much different from the current utilization.