Honestly, I feel that sometimes big companies are just exploiting the terms "cryptocurrencies" and "blockchain" too much. They are just using the terms as a marketing stunt and they are trying to ride the waves that was caused by Bitcoins so they can promote their products. Usually though, they don't really have any features making full use of the technologies. I haven't really seen a company use blockchain in a very practical manner.
Yes There needs to be real action and action that really utilizes blockchain technology appropriately. do not let them all just say about blockchain. Application of blockchain technology must be maximized so that the device has advantages over others. Until now I also have not seen any company acting on this issue, most of them only take advantage of the state of crypto. Utilization of a real nature is still fairly modest and not much different from the current utilization.
Based from what is happening they are just really throwing the words around to gain attention and there is zero application of the technology. People should boycott these companies for doing such an unethical way of promoting their products as they do not plan to really implement such technologies. I do hope if HTC is advertising they are going to use the blockchain technology on their phones, they better do so.