How this will impact on the growth of this token still it is struggling to find the way to get stable. I think use case is really important while there is no plan how they will drive the big investors towards this.
The token doesn't need investors. The investors need the token.
The price is directly proportional to the site's profit and thus everything is focused on that. If investors want to try and help with traffic, then they could buy up the tokens for a low price and try to get more players to the site.