One of the common problems of every online company is lacking custumers support and
In order to have a successful business value chain, you must know how to catch the heart of your costumer and also you should have a good communication with your costumers, so that the costumers will build a trust and support, not only in your business but also in you.
The customer support part would prove to be difficult and expensive. Why? because they are about to launch three platforms. That would involve different processes in each and customer support would have to study that. Each of the platform would need their own customer support team.
Yes, this is more likely to be the case because if they do not spend enough for the support services, it would really compromise their project because every platform needs a different person or team that has different set of skills. Plus the fact that humans also do get tired, it will require more people even if a person is capable of being in all three platforms. But despite this, I think that the efforts will all be worth it since I am pretty sure that a lot will be using their services due to the benefits that any logical person would want.