Why is this lost on the HashFast Representative?
Because from this post:
https://bitcointalk.org/index.php?topic=270384.msg3956671#msg3956671 you can clearly see that he/she is not the sharpest tool in the shed:
As a Batch One customer, I fully understand the anxiety and frustration of watching my BTC ROI dwindle as difficulty rises.
Of course ROI in fiat is an entirely different story and a source of much consolation.
Is the printer already fixed? (scroll back to see that gem)