From Fair Ninja's Whitepaper:
By offering reliable, anonymous transactions using top cryptocurrencies or our own ERC20-compliant Yoshi coin, Fair Ninja will be the most comprehensive and flexible marketplace in the world.
I quoted the above part of Fair Ninja's abstract to give emphasis on how i admire the team behind the project.
It is already with great appreciation that they coined "Fair" with "Ninja" which propagates a positive vibe for the platform (especially that it deals with items for sale, anything that is not fair in any term is not welcome to buyers).
Add to that their choice of token name, "Yoshi", which is a japanese term equating to righteous, good, virtous & respectable. And it just makes the platform much more easier to trust when one is akin to positive vibes and goodluck charms, just like myself.