From Fair Ninja's Whitepaper:
By offering reliable, anonymous transactions using top cryptocurrencies or our own ERC20-compliant Yoshi coin, Fair Ninja will be the most comprehensive and flexible marketplace in the world.
I quoted the above part of Fair Ninja's abstract to give emphasis on how i admire the team behind the project.
It is already with great appreciation that they coined "Fair" with "Ninja" which propagates a positive vibe for the platform (especially that it deals with items for sale, anything that is not fair in any term is not welcome to buyers).
Add to that their choice of token name, "Yoshi", which is a japanese term equating to righteous, good, virtous & respectable. And it just makes the platform much more easier to trust when one is akin to positive vibes and goodluck charms, just like myself.
Wonderful observation bitcoindust.
I too was surprised how enticing the project looks and feels. The usual concept of Ninja's are fierce masked warriors with unquestionable shadow skills and is in for the kill.
But Fair Ninja made it to something positively light and somehow fun too. Taking the skillsets of a Ninja, such as their speed and agility and putting it into action within the platform. Yes Fair Ninja is still in for the kill as it promise to give us the best deals around, and that's an absolute killer.