There are many factors due to which an individual is scared to invest in Bitcoin
- volatility- The high volatility causes huge price fluctuations due to which people are scared in investing into BTC
- Legalisation- Bitcoin is not yet legalized in many countries which make people step back from investing into BTC
- Scams- Many people get scammed investing BTC into scam ICOs which has also become a factor now.
- fear- fear is a major factor why people don't invest in BTC. The fear of loss cannot be taken by many people.
- technology- many people are still unaware of how to use the Bitcoin and the blockchain technology which is why they have not yet invest into it.
I agree, these are the factors, but the main reason is volatility because we see that the price is changing and they afraid that their money will not get back or it will lose. The other one is Scams that factors by some people that causes they scare, because there are people are already experience and get scam, so this is the reasons why others scare from investing in bitcoin.