The OP seemed to be asking if anyone made any objectives for this mission before going to war or if they just launched a few nukes and said 'let God sort it all out.' Mission planning is a key to victory for those who actually win. Poor mission planning is what the losing side does -- so teaches history.
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win
― Sun Tzu, The Art of War
It is no war. It is an incentive.
Analytical tools are still being developed for it.
Ddmrddmr has developed some here:
https://public.tableau.com/profile/ddmrddmr#!/vizhome/BitcointalkMeritDashboard/GlobalSummary
https://fusiontables.google.com/DataSource?docid=1wM2Op6_ol8_0iP0sDEemIGr9weKvIeLPvKsKMpFy#rows:id=1War can easily include incentives. Yes the merit system may look like an incentive. That does not mean it is not part of a plan. War is when one people-group is attempting to impose their will on another people-group by force. The merit system, make no mistake, is part of the war on spam here. That war will never end. The goal of the incentive system is the "what" you want the people to do. An incentive is just one tool people use to get other to do actions. Incentives are absolutely viable tools of war. I will not into great detail here -- but bad people get paid off all the time in war because some bad people are better than other bad people -- Yeah, incentives, yep, those are used in war.