Really. Bitcoin began as an ideology. I think that in today's world, few people can be attracted by ideology. The advantage of this project is that it offers a more understandable thing - the profit from using the platform.
Even in bitcoin, the steady majority of people want only profit, they are not interested in the fundamental meaning of this system.
These are the realities, perhaps this is a problem for the crypto world. But this platform offers more simple things, what people need.