Although both website ans thread don't give full idea about the project, Any way I notice those days most projects that are trying to build social media platform play with words like giving the user the power to control his data etc ...
We can wait for more days till the project is fully furnished mate. It is still the start of the project and for sure there will be many adjustment in the near future. The project will gain massive supporters.
A lot of challenges that they will meet along the way because investors have so many factors to consider when choosing a project. Well, the team still needs more effective strategies just to get the support from the people.
Very hard being an investor to choose this or that project, it is often simpler to invest in several projects at once and by that to try success in ICO investment, very often Whitepaper is just bought and the developer has no relation to it at all.