One of the most exiting and undervalued projects currently. Privacy coin with smart contracts and marketplace. Future potential is huge for Phore.
It is indeed quite undervalued but a lot of people are seeking for the possibility to run a masternode. That is quite expensive these days which might slow the adoption or interest from investors a little bit
Masternodes are a great vehicle to make developers rich. There are a few exceptions where the operators have good returns, but usually it's not worth getting one if the coin drops in value anyway.