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Well you need to have the app to get a taxi in the first place so I presume they offer you the option to watch some adverts during your journey, you will be paid TCHN tokens for watching the ads and you will be able to use the TCHN tokens to pay for future trips or withdraw to your wallet!

They already have users and drivers that they rolled out the pilot program to, the only thing for me is they need to attract a lot of drivers for this to take off, and that doesn't happen overnight!

Aha, so there will be app like what we have now for uber. We can book a cab using that app and will have option to pay using Tachain token.
But, I agree that they need to do lot of marketing and need to attract more and more cabs to use this platform.

Guys, I have one doubt here. If I book cab using Tachain app and want to earn some token by watching ads, where these ads will play? On my mobile itself?

You would watch the ad on the app on your phone whilst riding in the taxi, I dont think you will need to watch the ads for the entirety of your journey. You do not need to watch the ads but it helps the ecosystem and it pays for your taxi trip so why not!? Cheesy

Aha, the advertising should be played on the smartphone. I thought so far that they will install small screens in the taxis
I always think way too complicated

I think the screen installation costs would be too expensive and I don't think the driver or Tachain would want to pay for this. The ads will be displayed on the mobile app, most people have smartphones and they need the app to call a taxi anyway so it makes more sense.

Screen installation will cost more for cab owner or for Tachain as well. So ads on customers mobile is good option.

Alot less work required and I think it will be better on mobile phones as everyone is stuck to them these days

Yeah, mobile phone is the best place to store the main platform on the smartphone because so many people using mobile phone these days.

Right, I think as of this time the most accessible way to communicate and convey the people is through mobile phones or smart phones. Since new technology is everywhere and people are favourable on using smartphones its very brilliant idea about the storing the platform and other applications.

You're right, accessibility is everything because of how flexible it is and projects should know this, nowadays we humans find it difficult using the desktop and are fond of our mobile devices, so it will be idle for brands to follow this trend for them to increase awareness and capture the hearts of the community which will automatically lead to more sales