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Well you need to have the app to get a taxi in the first place so I presume they offer you the option to watch some adverts during your journey, you will be paid TCHN tokens for watching the ads and you will be able to use the TCHN tokens to pay for future trips or withdraw to your wallet!

They already have users and drivers that they rolled out the pilot program to, the only thing for me is they need to attract a lot of drivers for this to take off, and that doesn't happen overnight!

Aha, so there will be app like what we have now for uber. We can book a cab using that app and will have option to pay using Tachain token.
But, I agree that they need to do lot of marketing and need to attract more and more cabs to use this platform.

Guys, I have one doubt here. If I book cab using Tachain app and want to earn some token by watching ads, where these ads will play? On my mobile itself?

You would watch the ad on the app on your phone whilst riding in the taxi, I dont think you will need to watch the ads for the entirety of your journey. You do not need to watch the ads but it helps the ecosystem and it pays for your taxi trip so why not!? Cheesy

Aha, the advertising should be played on the smartphone. I thought so far that they will install small screens in the taxis
I always think way too complicated

I think the screen installation costs would be too expensive and I don't think the driver or Tachain would want to pay for this. The ads will be displayed on the mobile app, most people have smartphones and they need the app to call a taxi anyway so it makes more sense.

Screen installation will cost more for cab owner or for Tachain as well. So ads on customers mobile is good option.

Alot less work required and I think it will be better on mobile phones as everyone is stuck to them these days

That is because mobile phones is more accessable than the other way of communication just like personal computer. Well Tachain is very useful because it innovating an advertising or entertainment into a new one. It is very competitive to other business form.

I think the competition in this niche is low compared to others and the fact it's a profitable one from the get go, I don't think raising their various caps would take much time

Mobile app requires very less investment compare to installing screen in each cab. And project implementation will take less time.

I think not, if they deal with transportation companies directly and are able to reach an agreement with various companies they should be able to install screens although it's going to be costly but it's also going to be seen as a promotion opportunity for the project as well

I don't know if there is any plan of installing screens at cab/taxis. I will try to find this info if any. But I think they should start with mobile based ads instead of screen for start.