It is true that the personalities of certain individuals can influence others to take a decision ,either in investments,choice of dresses,etc.

1) Who the hell is Didier Drogba ?
2) A football player (thanks, google) telling people to invest in an ICO, what the hell could go wrong ?

Quote

The striker's involvement in cryptocurrency will sure have a positive influence on cryptocurrency especially his fans.

Yeah, and when that crap goes boom, everyone will say cryptos are scams.

Yes, it's always a good thing when persons with a lot fanbase openly supports a thing.