Which expert would like to have his name tied with the photo of someone else? Using your logic it would be ok to create an ICO using Kardashian selfies.
It`s really a very unusual team`s approach, but I believe that it`s still premature to draw any conclusions if this project is a scam, or not. It will be clear only during the project development. And it`s ridiculous to rely on some photos and weird design in your argumentation. Let`s give the guys a chance to show what they really can! The time will show.
How is it ridiculous? It's a huge red flag, enough to avoid the project, no matter if there is a product developed later. I am used with projects and people using fake photos and steal identity (not related to crypto) Trust me in 99,99999% of the cases it turns out to be just a scam or a pyramid scheme.
This scam has so many red flags, nothing is done properly, they just created a website in hurry (that's why it'a very ugly one despite their designer follow the "best marketing methods" <=

) created some social network pages and voila!
edit:
see the URL name (not the content)
https://neofinance.io/#baunty ....bauntysee the right menu with "
Adwiser"
