Quote from: rayvellest on January 09, 2014, 01:04:31 PM

Quote from: maxsolnc on January 09, 2014, 12:28:38 PM

Quote from: rayvellest on January 09, 2014, 12:22:31 PM

The community needs to adapt the argument to serve the non-tech investors and non-tech crypto enthusiasts more appropriately:

Please take a look at the following arguments:

1. Ah! The very concept of what is legal or illegal can change with time, we shouldn't bother with that anyway!
2. But if DTC stops the permanent uploading to the blockchain, then where will Assange upload the next lot of secret documents?
3. It doesn't matter if some people upload files to the blockchain, if you don't have access to it, why are you worrying?
4. The files are going to be stored via steganography, so the file only exists for one who holds the key to it.
5. Anyone who uploads illegal files and keep the access keys to it would be incredibly stupid.

All of these are NOT good enough. Why?

They demand some sort of faith in the system or believe in a specific paradigm. (1,2,3 and 5) ...or they demand some sort of specific technical knowledge. (4)

Arguments that require some sort of faith in the system, or believe in a paradigm, are entirely useless. Some people will adopt those arguments, but the majority will not, and if the success of DTC is intrinsically related to bringing the masses to the coin, one MUST conclude these are weak arguments that will not help in the long term.

Arguments that require some sort of technical knowledge are GOOD, but ONLY if people are able to understand them. For instance, the very use of the word steganography is going to make loads of people run away from the coin. The argument itself is good, but it needs to be simplified to reach the masses.

I've been working in the advertising industry for 10+ years, and these are techniques that marketers have been successfully using long before that.

I understand you very well. I hope that someone from DTC community can find these 'simple words' - just now I cannot.
But as it was said above, practically every useful discovery can be used in bad way.

btw one more "argument" : the same uploading can be done with Bitcoin

I've just read on another thread started by oocook5u that DTC will innovate again by hosting web-applications. I'm not sure if I understood that clearly enough on a technical level, but that new way of using the storage characteristic seems even more exciting than just permanent storage.

Perhaps, DTC would be better served by dropping the "permanent storage" argument from its official communications, such as datacoin.info, twitter.com/datacoininfo, the announcement thread, and any other first point of contact with new users.

I think something on the lines of "data transactions" would sound a lot better as the PRIMARY argument for the coin. Actually, that is THE ESSENCE of DTC, and from a pure marketing point of view, even match with the acronym DTC.

So, if that change is made, anytime someone get to know DTC, they will know that is a coin that focus on the development of "data transactions".

Then, to complement that, a second page should be created on datacoin.info, entitled "types of data transactions", where DTC could list all POTENTIAL data transactions that MAY or MAY NOT be developed. On this page then, you could include things such as: permanent storage, self-hosted web applications, or anything else.

With that positioning, non-tech investors are going to see DTC as a coin with HUGE potential, many possibilities and alternatives. The coin will grown in value, the community will continue to grow, and then more crypto-enthusiasts are going to keep coming back to this and other threads to keep on suggesting more types of "data transactions".

That will help to build a strong participative community based on the POTENTIAL of the coin, and do not need to rely on one specific use of it.

thanks for this thought! I need to spread these words in our team, and these changes in sense of marketing sound good to me. I'll work with website in that direction today/tommorrow.