the situation is difficult to read because it is being influenced by virality and factors difficult to factor into day to day calculations. I have explained this in several posts.
you should read up on the
Efficient Market Hypothesis and consider how much of what you claim is externally influencing price may already be contained within the price and volume data itself. if a sufficient amount of such information is somehow contained in the data already, then the data itself is the complete picture. traders, through their actions, factor things like virality and fundamentals into the price data with their every action, so there's no need to develop models as to how these things might affect the price as if they were external to it. i hope that clears some things up.
--arepo