How does this scam work? At 1st glance the rules are rather tricky...
Scammers buy premined/instamined coins to purchase "power" to upvote articles about their projects and downvote the articles of their competitors.
Right?
The coins that are powered up are used as stake, that stake is used to upvote content or earn money in various ways.
How can you earn money in varios ways, if the projects's only source of income is selling coins and tokens? It's a classic Ponzi scheme.
And what's the point of wasting money on this project, if you can buy up-votes (likes, retweets, whatever) on more popular platforms (twitter, facebook, reddit etc) ?