Post
Topic
Re: [ANN] Advento. 🔷Changing advertising with 2 blockchains and AI🔷
by
Andreew | Advento support
on 03/09/2018, 11:59:18 UTC
What is the idea behind this Project?
ADVENTO Advertising Platform is a platform of programmatic advertising that provides automated purchase of personalized displays of Internet advertising on platforms using RTB advertising and artificial intelligence technology.
This approach allows to improve the targeting and actually move from purchasing advertising places and impressions to buying the target audience!
Detailed descriptios of technology will be in official whitepaper soon

Ok and for whom this is being developed?
In general potencial users could be presented in 3 categories:

  ◉ Bloggers, website or portal owners, forum admins, in the eyes of the platform these are all potential marketing sites, where adverts could be run for a profit;

  ◉ Advertisers and advertising agencies that want to increase the efficiency of their marketing campaigns by having a more accurate targeting, absolute transparancy and by removing the possibility of fraud;

  ◉ Other marketing platforms. In case there are not enough advertisers or publishers, you can rent other sites to run adverts or lease your own sites.

Will I see another way of publishing adverts?
Advertising won't be previous!
Such advertising is perceived as natural, does not cause rejection and is most organically perceived by the consumer: it does not cause banner blindness and leads a person to purchase, which allows to remove contradictions between obsessive advertising and interesting, user-friendly content!
So your aim is to create super-cool adv platform for advertisers, did I understand right?
Our current aim is not to develop an advertising platform. We have already implemented the MVP solution, tested the closed alpha version and are preparing for publication an open beta version.

The key task is to develop and test tools based on the Advento platform, solving the global problems of the online marketing market and make these solutions available to all advertising platforms.
The Advento team has the competence and a number of completed projects in Digital Marketing, the development of large E-Commerce projects, IT solutions in the financial sector and solutions using artificial intelligence.