Feedback from community is the most important factor if it is not strictly business oriented product, this project needs to listen both fronts as it has also a big chunk of it directed towards businesses and merchants.
Merchants? how is Ohmcoin going to be directed towards merchants? As far I have read and known, Ohmc is about a charity and crowdfunding project where the masternode holders are the ones who cast votes so where do you see merchants getting involved in this?
Thinking myself a step above merchants, think of an entity like Vanguard the creator of the lifestraw filter series (they sell a filter for Villages too, I've researched it a lot) this would be a good partnership to look into in the future as it goes hand in hand with the charity aspect, though, further on, Shops and online retail good also be good, small acts of kindness such as sending pens. pencils paper / book etc to 3rd world. that is where I see Ohm being used in retail / merchants etc