Quote from: doublekilltriple on September 07, 2018, 03:24:50 PM

Quote from: Andreew | Advento support on September 07, 2018, 03:19:41 PM

Quote from: doublekilltriple on September 07, 2018, 03:12:32 PM

I think that your anti-fraud system can flip over the advertising market when it works correctly

We value the money of our customers, and as such we are adamant about creating an anti-fraud system that will weed out autoclickers, bots and other forms of fraudulent behaviour.

The key element in our anti-fraud module is our AI. It has a large database of references, from which it learns how a bot behaves on different types of web pages. When a user is on a page with an advert, AI will track 15 different parameters, including the mouse movement and trajectory, button press speed, and other factors. This ensures that no ordinary user will be determined to be a bot, while successfully identifying any kind of fraud.

How do u use AI?

AI system is used for ad targeting. It is necessary for precise adjustment of advertising to the target audience, excluding people who are not interested in the advertised product.
so that AI will be much more accurate in ad targeting, while such things as autoclick won't count!
Advento AI provides:
100% accurate target audience that can be stored for future usage
The platform automatically optimises any marketing campaign, increasing their efficiency
You can use Advento audience segments when targeting on other platforms
High CTR and conversion rate when using Advento